About Grossr

Grossr was created by two fledgling foodies from a small island called New Zealand...

Nick Sinclair

πŸ‡³πŸ‡Ώ – New Zealand

Nick spends his days plotting (strategising) and improving the Grossr platform. His background is in software engineering for tech startups. Strangely Nick dislikes the rigidity of baking, and prefers the flexibility of cooking.

Wyoming Paul

πŸ‡³πŸ‡Ώ – New Zealand

Wyoming manages partnerships, content, and marketing, which often means talking to amazing people and making delicious food. Her background is in communications and marketing for tech startups, and she’s also a pretty decent homecook.

While the internet has been around for a while now, recipe internet hasn't changed all that much in the last 40 or so years. If anything, it's gotten worse.

Whether you're battling endless ads to reach a recipe optimised for clicks, trawling through SEO-hacked blog posts to find the actual recipe or just looking for high quality recipes in general, the modern recipe internet isn't your best friend.

To us at Grossr, it's weird there isn't a "facebook", "twitter" or "instagram" of recipes. Not in the social-networking sense, but rather an established, trusted source for recipes to be found, created, shared and experienced.

Unlike most content on the internet, recipes aren't just consumed, watched, read etc. While the vast majority of people will never make a YouTube video, everyone has an unkempt stash of recipes passed down and across, from family, friends and maybe even foe.

Grossr aims to unify the recipe internet into a one-stop-shop for creating, discovering, publishing and even monetising recipes. With a firm no-ad stance, we believe recipes deserve to stand on their own, uncluttered by ads and the perverse incentives that harm the quality of the content itself (i.e. clickbait). By providing a space to both create and discover recipes, while keeping tabs on both your own and others' favourites, we hope to bring some order to the chaos of cooking and recipe management.

Ultimately, as foodies ourselves, we're building the platform we want to use – a platform that puts the recipes first and foremost, without compromise. A platform that makes recipes easy, beautiful and accessible. A platform that people can reliably turn to when scratching their head for ideas in the kitchen.